America’s Most Important Resource Is The Voter

The United States is unique in that it has maintained a continuous democratic system of governance since its founding, distinguishing it from many nations that have experienced centuries under monarchies or autocratic rule. From its earliest days, America has empowered its citizens with the responsibility and privilege of electing not just national leaders like the president, but also a wide range of public officials across all levels of government, including senators, representatives, governors, mayors, city council members, and even local school board members. This foundational commitment to representative democracy underscores the importance of regular civic engagement.
However, democracy is not confined to the high-profile presidential elections held every four years. It is a living, ongoing process that requires active participation year-round. Special elections, midterms, primaries, and local ballots occur regularly across the nation, shaping laws, policies, and community leadership. The health of a democratic society depends on a well-informed and engaged electorate—and reaching those voters with timely, relevant messages is essential for any successful campaign.
Sprint Data Solutions Worldwide Marketing plays a vital role in facilitating this connection. With our comprehensive and highly targeted voter and residential mailing lists, we help political campaigns, advocacy groups, and civic organizations reach constituents with precision and impact. Whether you’re running for national office or campaigning for a local initiative, we provide the data-driven strategies and logistical support you need to inform, mobilize, and inspire voters. Our commitment to accuracy and strategic outreach ensures that your message gets into the right hands at the right time—empowering democracy, one voter at a time.

Who Is Sprint Data Solutions Worldwide Marketing

Sprint Data Solutions Worldwide Marketing was founded on the vision of a disabled veteran committed to building a business rooted in American values and dedicated to empowering economic progress. After completing honorable military service, the founder sought to contribute to the country in a new way—by supporting the growth of local and national businesses that form the backbone of the American economy. What began as a modest, locally operated company in Las Vegas, Nevada, quickly earned a reputation for excellence through a steadfast focus on quality, integrity, and exceptional client service. This foundation enabled steady, organic growth, resulting in a thriving organization now supported by a loyal, experienced team boasting more than 50 years of combined expertise in marketing, data analytics, and promotional strategy.
Initially concentrating on direct mail marketing, Sprint Data Solutions carved out a niche by mastering essential disciplines like data collection, segmentation, and campaign analytics. These capabilities provided the tools necessary for precision-targeted outreach, and as digital marketing matured, the company was well-positioned to seamlessly incorporate modern digital solutions into its offerings. Today, Sprint Data Solutions provides a full spectrum of marketing services—direct mail, email, digital advertising, and multi-channel campaign management—all rooted in data-driven strategy.
From its beginnings in Nevada, the company’s reach steadily expanded to cover all 50 states, including Alaska and Hawaii, and now serves clients across North America with operations in Canada and Mexico. With an eye on global growth, Sprint Data Solutions has extended its services into international markets, including strategic expansion into European Union countries like France, enabling clients to launch cross-border campaigns and establish a presence on the global stage. Through its continued evolution, the company remains committed to its founding mission: helping businesses grow by delivering powerful, targeted marketing solutions that get results.

Political Action In The 21^st Century Has Changed

The landscape of political engagement, voter outreach, and election campaigning has undergone a dramatic transformation in recent decades. In the past, reaching large numbers of voters primarily relied on traditional mass media methods—such as TV and radio broadcasts, print advertisements, billboards, and direct mail. While effective for generating widespread awareness, these channels operated as one-way communication tools. Campaign organizers had little insight into how their messages were received, and no reliable way to measure response rates, making it difficult to adjust strategies or gauge public sentiment in real time.
Today, the advent of digital technology and the widespread adoption of the internet have revolutionized political campaigning. A multitude of online platforms—ranging from campaign websites and targeted email campaigns to dynamic social media strategies—now enable candidates and advocacy groups to engage voters directly, more affordably, and with far greater nuance. Unlike traditional media, digital channels offer the ability to foster interactive, two-way conversations with constituents, building stronger, more authentic connections. But perhaps the most transformative innovation has come through the use of data and analytics. The rise of “big data” and advanced data science techniques has introduced a new era of precision-targeted political messaging.
Campaigns can now gather and analyze a wide range of behavioral and demographic information through tools like online surveys, newsletter sign-ups, campaign petition data, and user tracking on campaign websites. With voter data enriched by online behavior, social engagement, and expressed interests, outreach can be tailored not only by party affiliation or voting history, but by individual concerns—such as education, healthcare, or climate policy. This micro-targeting capability allows political campaigns to deliver messages that are more relevant, timely, and compelling, resulting in higher engagement and stronger voter mobilization. In this digital age, the intersection of technology and political strategy has enabled a level of customization and responsiveness never before possible in American democracy.

Who Benefits

Sprint Data Solutions Worldwide Marketing offers an extensive and meticulously curated database of mailing and contact lists that span a wide spectrum of demographic categories. Whether you’re targeting individual consumers, professional organizations, or business entities, our comprehensive lists are designed to support a variety of marketing, outreach, and engagement initiatives. Each list includes critical contact details such as physical mailing addresses, phone numbers, and, where applicable, email addresses, allowing for seamless multi-channel campaigns.
In the political realm, our data becomes even more powerful. These lists don’t just represent people—they represent potential momentum for political action. From registered voters segmented by party affiliation and voting history to individuals identified by issue-based interests such as healthcare, education, or economic policy, our databases are fine-tuned to help political campaigns, advocacy groups, and civic organizations connect with their ideal audience. Whether you’re rallying support for a candidate, promoting a ballot initiative, or conducting outreach for grassroots organizing, our voter-targeting capabilities allow for hyper-local or nationwide precision. With Sprint Data Solutions, your political strategy is backed by data that empowers smarter outreach, stronger connections, and measurable results. These include:

Registered Voter Mailing Lists

In the United States, voter registration laws and procedures vary widely by state, reflecting the decentralized nature of the country’s election systems. In some states, citizens must register to vote well in advance of Election Day, while others offer more flexible options, such as same-day registration at polling locations. Additionally, several states require voters to indicate their political affiliation—choosing to register as Republican, Democrat, Independent, or with another party—especially if they wish to participate in primary elections that are closed to non-affiliated voters. This registration process, whether completed early or at the polls, signifies more than just administrative compliance; it represents a conscious commitment to civic engagement.
Regardless of whether individuals declare a political party or remain unaffiliated, the very act of registering to vote marks them as proactive participants in the democratic process. These individuals are statistically more likely to be informed about political issues, responsive to campaign messaging, and willing to engage in political discussions or action. As such, they are a highly valuable demographic for politically oriented outreach and marketing efforts. Campaigns, advocacy organizations, and political consultants can greatly benefit from targeting registered voters with tailored messaging that speaks to their values and concerns. By focusing on this self-selecting, civically engaged audience, political marketers can increase their chances of generating meaningful interactions, building momentum, and ultimately influencing voter turnout.

State Voters Mailing Lists

In the United States, individual states possess significant autonomy and legislative authority, which means that decisions made at the state level often have the most immediate and direct impact on residents’ everyday lives. State elections encompass a wide array of critical offices, including governors, state legislators, attorneys general, secretaries of state, and representatives in the U.S. Congress and Senate. These elected officials are responsible for crafting and enforcing laws on issues that affect education, healthcare, public safety, infrastructure, taxes, and more. Consequently, the outcomes of state-level elections often dictate the quality and direction of essential services and public policy within each community.
State voters, therefore, play a pivotal role in shaping the legislative landscape that governs their daily experiences. Their choices determine everything from school funding and minimum wage laws to criminal justice reform and environmental regulations. For campaign organizers and advocacy groups, engaging these voters is not only strategic—it is essential. Informing constituents about the real-world consequences of their votes and connecting policy decisions to tangible local impacts can significantly influence participation and public discourse. Effective voter outreach at the state level should focus on education, clarity, and accessibility—ensuring that individuals understand what’s at stake and feel empowered to make informed decisions. At Sprint Data Solutions Worldwide Marketing, we help campaigns reach these critical audiences with precision-targeted messaging that resonates and mobilizes voters, driving meaningful political engagement where it matters most.

National Voter Mailing Lists

There are moments in the political cycle when the most effective outreach strategy is to cast a wide net and connect with as many voters as possible across a broad geographic area. This is particularly crucial during large-scale elections—such as presidential contests—where national participation is key to shaping the direction of the entire country. In such cases, national voter mailing lists become indispensable tools for campaigns, advocacy groups, and political organizations seeking to engage millions of citizens in a coordinated, high-impact effort. These lists allow you to reach a diverse and expansive audience, ensuring that your message is delivered directly into the hands of voters regardless of region, party affiliation, or demographic background.
However, the usefulness of national voter mailing lists isn’t limited to federal elections. They also play a vital role in state-level campaigns or political initiatives that may have national implications or require multi-state awareness and support—such as coordinated legislative efforts, ballot propositions, or grassroots movements seeking to influence policy on a larger scale. By leveraging these comprehensive databases, political strategists can implement unified, cross-state messaging campaigns while still maintaining the flexibility to segment audiences by state, region, or voter characteristics. Sprint Data Solutions Worldwide Marketing offers some of the most detailed and up-to-date national voter lists available, giving clients the power to scale their political outreach, ensure message consistency, and mobilize support at the level required for success in today’s complex political environment.

Voter Precinct Mailing Lists

Electoral districts are the foundational building blocks of American political engagement, serving as the defined regions from which public officials are elected and where policy decisions are shaped. These districts are further subdivided into voter precincts—the smallest, most precise units within the electoral map—where individual ballots are cast and tallied. Each precinct represents a highly localized community of voters, making it the critical point of entry for any effective political strategy. Whether a campaign is focused on municipal positions, state offices, or even federal races, every vote ultimately originates within a voter precinct. As a result, gaining access to accurate and up-to-date precinct-level voter contact data is essential for anyone seeking to make a meaningful impact at the grassroots level.
Campaigns that leverage voter precinct data can fine-tune their outreach efforts to resonate with the unique needs, demographics, and concerns of specific neighborhoods or communities. This enables highly targeted canvassing, tailored messaging, and more efficient resource allocation—maximizing engagement and turnout where it matters most. From organizing town halls to distributing literature and mobilizing volunteers, voter precinct data is the cornerstone of effective political organizing. At Sprint Data Solutions Worldwide Marketing, we provide access to comprehensive voter precinct data, empowering political campaigns and advocacy groups to operate with unmatched precision. Starting at the precinct level ensures a solid foundation for broader political action, creating momentum that can scale from the local to the national stage with strategic clarity and grassroots strength.

Political Donor Mailing List

While every American has a civic duty to participate in the democratic process, some individuals choose to contribute even more actively by supporting the electoral system through financial contributions. These contributions play a vital role in the success of political campaigns, ballot initiatives, and grassroots movements by providing the resources needed for advertising, staffing, events, and outreach. Donors come from all walks of life and span a broad spectrum of giving levels. On one end, everyday citizens may contribute modest amounts to support a local candidate or cause they believe in. On the other, high-net-worth individuals, corporate stakeholders, or political action committees (PACs) may donate substantial sums to influence the outcome of major elections, support their ideological beliefs, or back strategic policy initiatives.
Understanding who these donors are and how to reach them is critical for campaign organizers, advocacy groups, and nonprofit initiatives. Identifying potential donors in advance allows for more targeted fundraising appeals, relationship-building efforts, and tailored messaging that resonates with their interests and philanthropic goals. Whether it’s cultivating grassroots donors for recurring support or engaging high-level contributors for major funding drives, donor data is a strategic asset in any political or fundraising endeavor. Sprint Data Solutions Worldwide Marketing offers detailed and verified donor lists, segmented by giving history, political alignment, cause affinity, and more—empowering your campaign to reach out efficiently and effectively. Access to this valuable information can make the difference between a well-funded, high-visibility campaign and one that struggles to reach its audience.

Conservative Political Donors

The United States operates primarily under a two-party political system, with the Republican and Democratic parties representing the dominant ideological divides. As a result, donors often align their financial contributions with the party that best reflects their personal values, beliefs, and policy priorities. Among conservatives, support typically gravitates toward the Republican Party, and this alignment frequently extends to political donations. Conservative donors are particularly responsive to campaigns and causes that uphold traditional values and emphasize issues such as the protection of Second Amendment rights, the promotion of Christian cultural influence, strict immigration enforcement, reduced government regulation, and strong national defense.
These individuals may support local candidates who advocate for conservative platforms, national campaigns that aim to preserve constitutional principles, or political action committees (PACs) focused on advancing specific right-leaning agendas. When reaching out to conservative donors, messaging that resonates with their core concerns and moral outlook tends to yield the strongest results. Whether appealing to their interest in school choice, tax reduction, or the defense of religious freedoms, it’s critical to communicate shared values clearly and respectfully.
For campaigners and advocacy organizations, access to well-segmented donor lists aligned with conservative ideologies can significantly enhance fundraising efficiency and engagement. Sprint Data Solutions Worldwide Marketing offers comprehensive data on conservative donors, including donation history, affiliated causes, and geographic trends, allowing for precise and strategic outreach. In large-scale elections or issue-based advocacy, targeting the right conservative donor base ensures that your message reaches those most likely to contribute and take action, amplifying your campaign’s reach and impact.

Liberal Political Donors

Just as individuals with conservative views contribute to political causes that reflect their values, those who support liberal ideologies are equally active in donating to campaigns and organizations aligned with progressive goals. These contributions most often align with the Democratic Party, whose platform typically champions issues such as reproductive rights, LGBTQ+ protections, expanded access to healthcare, climate change action, racial and social equity, and investments in public education and social safety nets. Liberal donors tend to be motivated by a desire to create inclusive, equitable communities and often prioritize civil rights, environmental sustainability, and government accountability.
In the current political climate—marked by heightened polarization and shifting legislative landscapes—liberal donor engagement has surged. Landmark developments, such as the Supreme Court’s repeal of Roe v. Wade, have galvanized progressive supporters, transforming previously passive citizens into active political participants. The fear of losing long-established rights has spurred a wave of grassroots and high-dollar donations to organizations and campaigns dedicated to preserving and advancing liberal causes. This renewed energy presents a powerful opportunity for progressive campaigns and advocacy groups to expand their support base and fund transformative efforts at local, state, and national levels.
For organizations aiming to harness this momentum, access to well-curated liberal donor data is invaluable. Sprint Data Solutions Worldwide Marketing provides highly targeted liberal donor lists that include key insights such as donation frequency, cause alignment, and geographic concentration. This enables campaigns to reach supporters with personalized messaging that taps into their passions and concerns. By strategically engaging with liberal donors who are more motivated than ever, political entities can strengthen their outreach, elevate critical issues, and help shape the future of American policy and society.

Independent Voter Mailing List

While the majority of Americans align themselves with either the Republican or Democratic parties, a significant and growing segment of the population chooses to remain unaffiliated, placing their support not with a party but with policies and candidates that reflect their individual values. These individuals are known as independents—voters who prioritize issue-based decision-making over party loyalty. Rather than subscribing to a predetermined ideological framework, independents evaluate candidates and platforms based on how well they align with their personal beliefs on matters such as healthcare, education, economic policy, civil liberties, and national security.
Although some states limit independent voters’ participation in partisan primaries—particularly presidential nominations—they remain fully active and influential participants in general elections, ballot initiatives, and local campaigns. In many competitive races, particularly in swing districts or battleground states, independent voters can serve as the decisive factor in determining electoral outcomes. Their unpredictability and open-mindedness make them a critical demographic for campaigns seeking to sway undecided voters or expand beyond a partisan base.
Moreover, independents are just as capable of supporting political causes financially, contributing to campaigns, advocacy organizations, or specific policy initiatives that resonate with their beliefs. For campaign strategists, reaching out to this group requires a nuanced approach—one that emphasizes pragmatism, transparency, and relevance over party rhetoric. Sprint Data Solutions Worldwide Marketing offers refined data on independent voters, including issue alignment, donation behavior, and voting history, allowing for precise engagement strategies. By tapping into this dynamic and often decisive segment of the electorate, political campaigns can broaden their reach and bolster their chances of electoral success.

Undecided Voters Mailing List

Undecided voters are often one of the most underestimated yet strategically vital segments of the electorate in any election or political initiative. Unlike apathetic non-voters, undecided voters fully intend to participate in the democratic process—they simply haven’t made up their minds about which candidate, policy, or party best represents their values and interests. Their indecision doesn’t signal disengagement; rather, it reflects a thoughtful consideration of the issues at hand, making them highly receptive to persuasive, well-crafted outreach. This group becomes especially critical in highly competitive races, where no single party or candidate holds a clear majority. In such scenarios, even a small shift in the preferences of undecided voters can have a profound impact on the final outcome.
Campaigns that take the time to identify and engage undecided voters stand to gain a significant advantage. These individuals are open to dialogue and are often swayed by relevant, issue-specific messaging, strong leadership presence, or clear policy proposals that address their concerns. Personalized mailers, direct phone banking, targeted social media content, and community engagement efforts are just a few effective tactics to reach this audience. With many recent elections coming down to razor-thin margins or requiring recounts, the influence of just a few hundred—or even a few dozen—votes cannot be overstated.
Sprint Data Solutions Worldwide Marketing offers advanced data targeting tools that allow campaigns to identify likely undecided voters based on behavioral indicators, voting patterns, and demographic profiles. With this data, political strategists can deploy focused messaging that speaks directly to the values and concerns of this pivotal group. Rather than a challenge, undecided voters should be viewed as a high-potential opportunity—an open door to shift the momentum and tip the balance in favor of a campaign’s success.

Political Activists Mailing Lists

Every American of voting age holds a civic responsibility to engage in the democratic process, but some citizens go beyond casting their ballots or making financial contributions—they dedicate their time, energy, and skills to actively support causes they believe in. These individuals, known as political activists, volunteer their efforts without any expectation of compensation, driven by a deep personal commitment to the issues, candidates, or movements they support. Unlike paid staff, whose roles may be limited to specific duties or constrained by job descriptions, political activists often bring a level of passion, creativity, and persistence that adds a powerful dimension to any campaign or advocacy effort.
Whether they’re canvassing door-to-door, organizing community events, managing social media outreach, making phone calls, or handling administrative logistics, activists enhance both the visibility and operational capacity of political initiatives. Their grassroots involvement strengthens public trust and demonstrates authentic, people-powered momentum behind a cause. This kind of dedication can prove indispensable during peak campaign moments, especially when quick mobilization or extra manpower is required.
Moreover, activists frequently act as influential messengers within their own communities, persuading friends, family, and neighbors through genuine conversations that paid advertisements cannot replicate. Their unpaid work is not only cost-effective but also emotionally resonant, often inspiring others to get involved or donate. Campaigns that cultivate and support volunteer activism benefit from deeper community ties, broader reach, and heightened energy that can tip the scales in closely contested elections or policy battles. Sprint Data Solutions Worldwide Marketing can assist campaigns in identifying potential volunteer-rich communities or targeting outreach to individuals likely to support grassroots efforts—enabling organizers to amplify their message with the passion and drive only a committed activist can provide.

Swing State Voters

Swing states, often referred to as battleground states, are the focal points of modern American electoral strategy due to their potential to sway the outcome of national elections. While certain states have established reputations as party strongholds—such as California consistently leaning Democratic and Texas typically favoring Republican candidates—swing states defy predictable voting patterns. These states, including perennial examples like Pennsylvania, Michigan, Wisconsin, Arizona, and Florida, have electorates that are more evenly divided or prone to shifting allegiances between election cycles. As a result, the outcome in these regions is never guaranteed, making them crucial for securing the electoral votes needed for victory in presidential contests.
What sets swing states apart is their diversity—demographically, economically, and culturally—which often mirrors the national mood. This variability creates a unique challenge and opportunity for political campaigns. Because a small shift in voter behavior can tip the balance, swing states receive a disproportionate share of campaign resources, media attention, and candidate visits. Advertising budgets, ground operations, and outreach initiatives are heavily concentrated in these areas, with both parties working tirelessly to identify persuadable voters, mobilize turnout, and solidify support.
Beyond presidential elections, swing states also influence Senate, House, and gubernatorial races, further amplifying their political significance. Their strategic value makes them hotbeds for voter engagement, polling efforts, and rapid-response tactics. At Sprint Data Solutions Worldwide Marketing, we offer detailed, up-to-date voter data tailored to the nuances of swing state populations. Whether you’re targeting undecided voters, rallying your base, or tailoring issue-specific messages, our data solutions can help campaigns navigate the complexities of these competitive regions and execute high-impact outreach strategies where every vote truly matters.

It’s Time To Prepare

Although the next United States presidential election is officially scheduled for November 2024, successful political campaigns understand that winning starts long before ballots are cast. In fact, the critical groundwork must begin years in advance, with strategic planning, data gathering, and voter engagement initiatives that steadily build momentum. Preparation is not just an advantage—it is a necessity in the high-stakes arena of national politics. The earlier a campaign begins organizing, the more opportunities it has to refine its messaging, establish a presence in key communities, and mobilize supporters to vote for the issues and candidates they believe in.
Sprint Data Solutions Worldwide Marketing plays a pivotal role in this early-stage readiness by offering an unparalleled competitive advantage: comprehensive, multichannel voter contact capabilities covering every electoral district across the nation. From traditional mail campaigns and phone outreach to digital advertising and email engagement, our robust voter databases enable campaigns to reach Americans wherever they are—at home, online, or on the go. Each contact list is customizable, allowing political teams to target by demographics, location, voting history, political affiliation, and even issue-specific interests. This ensures that messaging is not only timely but also highly relevant and impactful.
With our support, campaigns can implement data-driven strategies that evolve alongside the political landscape, staying agile and informed in a dynamic environment. Whether you’re a local candidate building name recognition or a national campaign gearing up for a presidential run, Sprint Data Solutions equips you with the tools to act early, reach wide, and inspire voters from the ground up. When every vote counts and every moment matters, there’s no substitute for being prepared—and no better partner than Sprint Data Solutions to help you lead the charge.

Get The Political Support You Need

Sprint Data Solutions Worldwide Marketing offers one of the most extensive and meticulously curated voter and political databases in the industry, empowering campaigns with not only comprehensive contact information but also critical demographic insights. These databases are compiled using a multi-source approach, incorporating data from consumer surveys, purchasing behaviors, public records, and proprietary mailing list integrations. This rich, layered data set allows for in-depth segmentation and highly targeted outreach, ensuring that political campaigns, advocacy efforts, and policy initiatives connect with the most relevant audiences.

Through the use of advanced big data analytics and cross-referencing capabilities, every contact within the database can be filtered and refined to align with specific campaign objectives. By leveraging the power of data science, candidates and strategists can identify key voter segments and tailor their messaging to resonate with supporters most likely to engage and take action. The system supports refined targeting across a wide array of demographic variables, including age, gender, income level, education, ethnicity, household size, religious affiliation, and voting history. Furthermore, behavioral data—such as online engagement, donation patterns, and interest in particular social or political issues—adds another dimension to voter profiling.
With the right combination of research tools, data intelligence, and strategic planning, campaigns can tap into deeply segmented groups, such as environmentally conscious millennials, suburban parents concerned about education policy, military veterans, healthcare workers, or retirees focused on Social Security and Medicare. Sprint Data Solutions delivers not just raw voter data, but actionable insights that empower campaigns to move beyond broad messaging and engage voters with precision, relevance, and measurable effectiveness. Whether for local races or national movements, our data platform gives candidates the clarity and reach needed to build momentum and drive successful political outcomes.

• Age
• Ethnicity
• Debt
• Age of Children
• Renter
• Homeowner
• Income
• Marital Status
• Mortgage Data
• Geography
• Veteran Status

And much, much more.

Voter contact lists today extend far beyond traditional physical mailing addresses, offering a comprehensive range of communication channels to suit the evolving needs of modern political campaigns. Depending on your outreach strategy, voters can now be reached not only through direct mail but also via email, phone calls, and even text or SMS messaging—each tailored to enhance engagement and maximize response rates. These multichannel capabilities are essential for building a well-rounded campaign that resonates across age groups, communication preferences, and geographic regions. Whether you’re trying to reach tech-savvy younger voters through mobile devices or older constituents who prefer traditional mail, a flexible data strategy is key.
At Sprint Data Solutions Worldwide Marketing, we specialize in delivering highly targeted, multi-format voter lists that allow campaigns to reach the right people at the right time through the most effective channels. Our databases can be filtered by critical voter categories such as party affiliation, donation history, volunteer activity, issue alignment, and a wide range of demographic traits—including age, income, education, and ethnicity. Whether your focus is on voter persuasion, volunteer recruitment, or donor development, our precision-targeted lists can be customized for local, state, or national campaigns.

When you partner with Sprint Data Solutions, you gain access to not just contact details, but to a strategic data-driven framework that increases the reach and effectiveness of every political message. From mobilizing supporters and encouraging early voting to driving last-minute turnout and increasing campaign donations, our tools are designed to amplify your efforts and help secure electoral success. Whether you’re running for office, organizing a grassroots movement, or launching a fundraising drive, trust Sprint Data Solutions to deliver the voter targeting tools that move the needle where it matters most.